The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Sterling Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Sterling Subaru
Subaru and Sterling Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Casper's Healing Heart - Ashley Q
From being lost at a busy intersection to helping his new mom find healing after tragedy, Casper’s winning charm and vibrant personality carried him through it all. Thanks to Sterling Subaru, Casper didn’t have to spend much time at all in the shelter while waiting for his forever home. After just an hour at their most recent adoption event and just over a week in care, his adopter walked in, and he was on his way home. He bore such a striking resemblance to the pup she’d lost tragically that she knew she needed him for her healing journey. Now, he’s her “Buddy Boy” and the two of them are happy together– all thanks to our partnership with Subaru.
Sterling Subaru Loves Learning - Laura D
This September 2025 Sterling Subaru delivered School supplies to new teacher's at Johnson Elementary School. These supplies go a long way with the students and teachers. Thank you Sterling Subaru, you really do love learning!
Farrah Fawcett Finds Love at Sterling Subaru - Ashley Q
Farrah Fawcett came to us from a heartbreaking hoarding situation. She was shy, unsure, and desperately in need of a fresh start. But everything changed 82 days later when she arrived at our adoption event at Sterling Subaru. Farrah was the very first adoption of the day! Her family came specifically for her! Today, Farrah is thriving. She’s learning how to be a dog again—how to play, how to trust, and most importantly, how it feels to be loved. From hoarding to healing, Farrah’s journey reminds us why these events matter. Thank you, Sterling Subaru, for helping pets like Farrah find their happily-ever-after.
Subaru Loves to Care - Martha F
On July 16th 2025 Jason Toal and Archie Clary of Sterling Subaru handed out blankets and kinds words of hope to the strong and wonderful patients of St Joseph Cancer Center in Bryan Tx. We had a full house of patients today, the energy and happiness it brought to the patients was very heartwarming. Thank you Sterling Subaru for what you do for the community.
Sterling Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bryan, this is a harsh reality. Helping others strengthens communities, which is why Sterling Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Sterling Subaru have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Sterling Subaru donated 120 coats to Project Unity. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Comes Through For the Pets... Again!!! - Ashley Q
Thanks to Sterling Subaru and Subaru of America, Inc.'s Share the Love Event, Aggieland Humane received an incredible $20,395 donation to support homeless pets in our care! We're beyond grateful to Sterling Subaru and everyone who chose to Share the Love with us. Your support and generosity mean the world to the pets and people of Aggieland Humane. THANK YOU for making a difference!
Sterling Subaru Always Goes Above and Beyond! - Ashley Q
Sterling Subaru ALWAYS goes the extra mile for pets in need! In February, their sales manager, Jason Toal took the stage at our annual fundraiser at Miramont Country Club. He delivered a heartfelt presentation that showcased Sterling Subaru's dedication to animal welfare. Their team doesn’t just talk about making a difference - they truly live it, helping pets and people in our community every step of the way. We are so grateful for this partnership and Sterling Subaru's dedication to saving lives!
Subaru Operation Warm with Project Unity - Heidi R
Project Unity is a non-profit organization based out of Bryan, TX, and serves families by providing an array of services and programs. We were honored to be served by our local Subaru dealership again this year! They generously donated 120 coats to our families enrolled into our programs. The children were able to choose the design of their coat, which brought smiles to their faces. Thank you, Jason, for the love you have for your community. We are so glad to be able to keep our families warm!
How a Sterling Subaru Adoption Event Finally Sealed the Deal for Cooper! - Ashley Q
Cooper arrived at Aggieland Humane Society with his three look-alike sisters, all lively but hesitant around people. It was challenging for Cooper to stand out, but our team put in extra effort on obedience training and socialization, sending him with volunteers on “Dog Day Out” trips to help him grow more comfortable with humans over the 2+ months in our care. Cooper’s future family had been following his journey on social media for several weeks. When they saw he’d be attending our Subaru Loves Pets® adoption event, it gave them the little push they needed to make him theirs! Thinking it was fate, they arrived right as the event opened to adopt him. Now renamed Moose, he happily left with his forever family, and their adoption photo perfectly captured the beginning of his new life!
Adopt a classroom at Johnson Elementary - Amy T
Sterling Subaru supports Johnson Elementary teachers in big ways! This year, not only did they drop off a special supply box, but they gifted these teachers with $500 to spend on their classroom! Thank you, Sterling Subaru, for partnering with Bryan ISD.
