What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Sterling Subaru

Subaru and Sterling Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Princess’s Wish Comes True at Sterling Subaru  –  Savannah G

Princess was an eleven-year-old white cat who came to Aggieland Humane Society in November of 2019. Her owner had passed away earlier that year, leaving her all alone. For her whole life, Princess was very well-loved. She was happy and always well fed. After her owner passed away, the family didn’t know what to do with Princess. They would come by the old apartment and put food out for her, but that was it. Without any human interaction, Princess became stressed and started to lose patches of fur. She also gained weight since there wasn’t anyone to portion out her food. As the months went on, her fur became dirtier and with more patches. She was unable to groom herself because she had gained so much weight. Her ears became infected with mites. She was in desperate need of help. Princess’s wish was to just have someone to love. Because of generous donors the Aggieland Humane staff was able to get her cleaned up and began a weight management regimen so she could get back to a healthy weight. As soon as she was around people she started to open up as the loving cat she was. After she had been cleaned up and spayed, she was ready to be adopted. Princess went to Sterling Subaru for an adoption event and was soaking up all the attention. A woman came to the adoption event and saw Princess. Like Princess, she too had come on hard times. Her ex-husband kept their eleven-year-old white cat when they divorced. Seeing Princess, she was sure her cat had run away from her ex-husband and had ended up at Aggieland Humane. Looking closer and not finding her cat’s birthmark, she realized Princess was not the cat that had been taken from her. Instead, Princess was the cat she found. Princess was adopted from the Sterling Subaru adoption event and went home that day. Sterling Subaru made it possible for these two lost hearts to fulfill their wishes and finally have each other to love. Thank you Sterling Subaru!

Sterling Subaru Warms Patients' Hearts  –  Alyssa W

Sterling Subaru made July 8, 2019 a very memorable day for many patients receiving treatment at the St. Joseph’s Cancer Clinic. As soon as we walked into the infusion room, patients’ faces turned from curious to all smiles when they saw a group of visitors coming to talk to them and deliver messages of hope and warmth during their treatment day. One patient even told one of the Subaru gentlemen, “this was just the pick-me-up I needed today.” We are so thankful to have had the opportunity to share the LLS mission with Sterling Subaru and make a positive impact on patients!

Sterling Subaru Hosts An Adoption Event With Aggieland Humane Society  –  Kathy B

Sterling Subaru and the Aggieland Humane Society partnered together to hold an adoption event at the store on Saturday, November 22nd. We had 16 dog adoptions and 5 cat adoptions during the event and more pets were adopted later at Aggieland Humane Society Animal Shelter.